Real Estate Lead - Online Marketing Made Easy

Whether you’re newly licensed, or an old real estate pro you need leads. They’re not easy to come by, but are easier to get than most agents make it out to be.

For example, you can create an online newsletter, or ezine as it’s called in the online community, and give it away via a FREE Subscription in exchange for a site visitor’s email address. Many people are eager to do this, especially if your newsletter is perceived to be of high value and contains useful information.

2)Another real estate lead, online generating idea is to attract people to your web site by way of offering great web site content. People and search engines love quality content, and both reward you by becoming frequent visitors, and the more they visit, the more likely you are to convert at least the human visitors to paying customers.

You can educate them about consumer loans, the ins and outs of buying and selling homes, how to stage homes to sell for maximum profit, etc.

With the right marketing strategy, you can brand yourself as the expert in your community by providing buyers, sellers and others with community resources and powerful community property searches. You can easily provide your web site visitors with mortgage calculators, mortgage rates, school information and local weather.

3)Give your visitors a free ebook. People love ebooks, and easily give their email addresses and other contact information in exchange for them. If you don’t have a free ebook there are lots of places on the Internet offering freebies that you can start collecting to give away.

One way to get a lot of freebies is to search the Internet and find a few websites offering a ton of giveaways in exchange for signing up for their newsletter. Many allow you to then turn around and give away the same products they give you.

4)Have a contest and give visitors a free entry into it, with the prizes being something of interest, or of value to them. Many of them will regularly revisit your web site to get the results, so be ready to capitalize on it.

5)Offer free, interactive services on your website, calculators, amortization schedules, and the like. The more engaging the services, the more popular your web site will be.

6)Start an online club, or a special membership area, and give your visitors a free membership. Everybody loves to feel special.

7)Finally be sure to have a place on your web site to capture the names and email addresses of people visiting your website. This is known as an opt in form and is key to your overall online lead generating success

Real Estate Search Engine optimization Optimized Web Site information can help you get your real estate web site indexed by search engines faster.

However, key to this is the uniqueness and quality of your content. The more original it is the better your search engine rankings will be. Well written, unique content will get you noticed by human visitors and search engine spiders alike, while poorly written content is virtually assured to get you ignored.

Human beings are curious creatures. They will keep their eyes glued to their computer monitors if you post fresh, useful news frequently. Search engines are just as curious, but are also needy in that they need to provide good information their searchers or risk losing them to another search engine. So they need you, like you need them.

Summarily, these are just a few ideas about how you can have effective real estate lead, online marketing campaign. Making them a part of your online marketing efforts now can pay dividends in the future.

Visit Real Estate Marketing Talk for more information about Real Estate Agent Web Sites.

Written by Lanard Perry

Protect Yourself with a Home Inspection

Home inspection plays a very important role in the real estate process. When you are buying or selling a home, you rely on a home inspector to provide an accurate and reliable inspection of a property. A home inspector will tell you about the condition of the home and help you avoid buying a home that needs major repairs. It is the perfect way to get an in-depth and impartial opinion of your next home before you buy it.

What to Expect

Typically, you will hire a home inspector either immediately before an offer is made on a home or as a contingency to a sale. Additionally, home inspections are ideal if you want to evaluate your home’s condition or diagnose potential problems before they become serious issues.
Home inspectors perform the following duties:

-Evaluate the physical condition of a property, including the structure, construction and mechanical systems.

-Identify the items that should be repaired or replaced.

-Estimate the remaining useful life of the major systems (such as electrical, plumbing, heating, air conditioning), equipment, structure, and finishes.

Although inspections are primarily visual, inspectors may use tape measures, survey instruments, metering devices, and other equipment, such as concrete strength measurers, to aid in their inspection. They keep a log of their work, take photographs, and file a formal report.

The inspection usually takes two or three hours (depending on the age and size of the home). You should be present so you can ask questions and learn about areas that need additional work. All of the findings will be presented in a formal report that details the condition of the home.

A Close Look

The main purpose of the home inspector is to provide an objective viewpoint on the condition of a specific home at the time of inspection. The inspector does not evaluate the cost or value of the property, but provides a close examination of the following:

Structural Components: Foundations, floors and walls.

Exterior Components: Siding paint, windows, decks, garage doors, etc.

Roofing: Coverings, flashings, chimneys, etc.

Plumbing: Piping, fixtures, faucets, water heating and fuel storage systems, etc.

Electrical: Wiring, main service panels, conductors, switches, receptacles, etc.

Heating: Equipment, safety controls, distribution systems, chimneys, etc.

Air Conditioning and Heat Pumps: Cooling and air-handling equipment, controls and ducting, etc.

Interior: Partitions, ceilings, floors, railings, doors and windows, etc.

Insulation and Ventilation: Attics, walls, floors, foundations, kitchen and bathrooms, etc.

They will additionally perform the following services (sometimes for an extra fee): mold sampling, radon testing, asbestos evaluation, pests/wood destroying organisms, carbon monoxide testing, lead testing, and more. These services are not always available.

Make sure to protect your investment. Get a home inspection before you buy your next home!

http://www.realestatelicense.com
http://www.homeinspectioncourse.com

Heather Brunson is a lead marketing writer for Allied Schools. She has a B.A. in Journalism with an emphasis on public relations. She has additional experience in technical writing.

Bulgarian Market Slows But Prospects Good

New research from a leading British property investment firm suggests that property price increases in Bulgaria have slowed. The report by UK-based Assetz shows annual price rises dropped from a nationwide average of 36% in 2005 to 17.8% for the same period this year. The company partly attributed this to an over-supply of new properties in the most popular areas, such as the mountain resort of Bansko and Sunny Beach on the Black Sea coast, which have experienced an unprecedented building boom. Indeed, property consultants Colliers International report an amazing 152% jump in the number of new properties available in Bansko since June 2005, with 22,500 units in various stages of development in the coastal resorts.

Despite the slowing of price increases, and the end of dramatic over-night returns, investors continue to view Bulgarian property as a good long-term investment due to the countrys forthcoming entry into the EU and its growing popularity as a tourist destination. Investor confidence in the market was illustrated by the entry of several large international players, with Deutsche Bank recently announcing investments of 65 million in two residential projects in Sofia, while the US-based real estate franchise Century 21 unveiled plans to open up to 70 offices in the country over the next two years.

Stuart Law, managing director of Assetz comments: Bulgaria is facing a period of readjustment after huge initial foreign investment. While longer-term investors are still set to benefit over the next five to ten years, as low cost property continues to attract holiday home buyers, there are no longer instant returns.

Dominic Whiting is a journalist and publisher of the Buying in Property Guides. www.buyinginguides.info

Real Estate Market Statistics in California

How would you like to own your very own piece of Golden State property? Real estate in California can fluctuate a lot. It tends to be pricey in most parts of the state due to the high demand for property there.

The California real estate market is one that is watched by people from all over the world. Many people want to have their own opportunity to own a piece of the great state of California. The problem is that nice land or property is not readily available in California. If it is, the price is very steep. There are also many popular overpopulated or polluted areas of the state.

Where the Market Stands

To understand where the market stands, you need to realize that there are different parts to the state of California. Such a big state is going to have lots of different types of property and real estate. There has recently been a steep increase in residential foreclosures in California. Residential foreclosure activity in California surged to its highest level in more than four years last quarter, the result of slower home sales and flattening prices. This could mean great opportunities for someone looking to break in to the real estate market in California.

Bay Area home prices fell on a year-over-year basis for the first time in more than four years last month. Sales were at their lowest level in five years. A total of 42,450 new and resale houses and condos were sold statewide last month. That is down 14.8 percent from 49,800 for August and down 28.8 percent from a 59,600 for September 2005.

Does this mean that fewer people are buying real estate or just that there are fewer available since they are all bought up? Its likely a bit of both. You will need to stay up t date with the market to see how things continue to change.

Keeping Up to Date

What is happening in the real estate market this month? How can you find out where the real estate prices are at any given time? How can you learn the value and worth of a particular Californian property?

There are easy ways for you to stay up to date on what is happening in California real estate even if you live someplace else in the world. There are websites online that show you regularly updated figures and statistics. This is a great way to stay in touch with what is going on in the Californian real estate market. You can even set up one of these pages as your home page, create an RSS feed on your own site or even have the figures and data sent to your mobile device to stay up to date no matter where you are.

Written by Kevin Ray Hart To view homes for sale visit QuickPickProperty.com

What You Need To Know To Stop Foreclosure on Your Home

Understanding how to stop foreclosure is essential, especially if you find yourself unable to make mortgage payments. The faster you act when facing financial problems, the easier it will be to stop foreclosure homes. The longer you are in denial, the fewer options you will have.

Even if you have bad credit, if your home has a lot of equity you may be able to get a refinance home loan package. If you can borrow enough money on a new home loan to pay off your mortgage, arrears, and by costs, you canstop foreclosure.

In most states, the law stipulates that if you pay your arrears in full, your lender must stop foreclosure. If you don’t owe much in arrears, this is a useful option to keep in mind, especially if you have some way of raising the funds.

You and your creditor may be able to come to some sort of agreement to stop foreclosure. There are several ways to do this:

You can choose to let a third party negotiate for the home loan to be settled for less than the original amount. A new loan is arranged to pay the lender the late payments and the various transaction fees that have accrued.

If you are not very behind, your lender may be convinced to temporarily lower your monthly payments, your interest, or bywise make repayment easier for you. A professional stop foreclosure negotiator may be able to help you accomplish this and stop foreclosure on your home.

If you can, arrange with your lender to pay as much of your arrears as possible up front. Pay the rest in agreed-upon monthly increments in addition to regular payments. For this to work, you need a down payment and proof of income. However, most lenders will happily accept this agreement and stop foreclosure proceedings.

You can try forbearance. In this situation, the creditor agrees to stop foreclosures proceedings and legal action. In exchange, the debtor must agree to pay a specific sum of money, make property repairs, or possibly put the property up for sale.

http://www.foreclosuredeals.com/stopforeclosure.html

8 Essential SEO techniques

1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it’s own title tag.

2) ALT Tags - ALT tags were meant to be for text browsers because the images didn’t show in text browsers and the ATL tags would tell the visitor what it’s about. You should put your main keyword(s) in the ALT tags, but don’t over do it because you could get dropped in the results or even worse banned for life!

3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).

4) Keyword Density - This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don’t over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.

5) Page Size - Your web page’s speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.

6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that’s related to your market and link them out to other related content on your site. Try to get 200 web pages or more.

7) Web Site Design - This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today’s leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.

8) Insite Cross Linking - This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

Matt Colyer is the owner of the Superior Webmaster. He also is a php, CGI and ASP developer