Nomad SEO Solutions

How to Import An RSS Feed To Your Facebook

2008-10-14T12:30:00.000+07:00

How to Import An RSS Feed To Your Facebook

If you keep an outside blog, you can import it to your Facebook account using an RSS feed. By importing an RSS feed, you can easily add notes to your profile without

Import an RSS Feed to Your Notes

Step1

Step2

Follow the "My Notes" link from the navigational menu. If you have already entered notes on your page, then they will load for you to preview or edit.

Step3

Select the "Import Blog" or "Edit Import Settings" link in the Notes Setting section. If you are already importing from a blog, the URL will appear here. You can only import from 1 source at a time. Simply "Stop Importing" if you want to change to an RSS feed.

Step4

Enter the URL for the RSS feed in the box. Check the box next to the statement that you actually own the content. You cannot import RSS feeds from Web sites that are not your own or that you do not have permission to reproduce.

Step5

Click the "Start Importing" button. Facebook will import the content of the RSS feed for you to preview. If everything looks good, then go ahead and hit the "Continue" button. Now your RSS feed is automatically imported into your "Notes" section.

Step6

Set your privacy levels to determine who is allowed to view your notes, which now contain your RSS feed.

repeating your posts on several Web sites.

Real Estate Lead - Online Marketing Made Easy

2008-07-06T11:55:00.000+07:00

Whether you’re newly licensed, or an old real estate pro you need leads. They’re not easy to come by, but are easier to get than most agents make it out to be.

For example, you can create an online newsletter, or ezine as it’s called in the online community, and give it away via a FREE Subscription in exchange for a site visitor’s email address. Many people are eager to do this, especially if your newsletter is perceived to be of high value and contains useful information.

2)Another real estate lead, online generating idea is to attract people to your web site by way of offering great web site content. People and search engines love quality content, and both reward you by becoming frequent visitors, and the more they visit, the more likely you are to convert at least the human visitors to paying customers.

You can educate them about consumer loans, the ins and outs of buying and selling homes, how to stage homes to sell for maximum profit, etc.

With the right marketing strategy, you can brand yourself as the expert in your community by providing buyers, sellers and others with community resources and powerful community property searches. You can easily provide your web site visitors with mortgage calculators, mortgage rates, school information and local weather.

3)Give your visitors a free ebook. People love ebooks, and easily give their email addresses and other contact information in exchange for them. If you don’t have a free ebook there are lots of places on the Internet offering freebies that you can start collecting to give away.

One way to get a lot of freebies is to search the Internet and find a few websites offering a ton of giveaways in exchange for signing up for their newsletter. Many allow you to then turn around and give away the same products they give you.

4)Have a contest and give visitors a free entry into it, with the prizes being something of interest, or of value to them. Many of them will regularly revisit your web site to get the results, so be ready to capitalize on it.

5)Offer free, interactive services on your website, calculators, amortization schedules, and the like. The more engaging the services, the more popular your web site will be.

6)Start an online club, or a special membership area, and give your visitors a free membership. Everybody loves to feel special.

7)Finally be sure to have a place on your web site to capture the names and email addresses of people visiting your website. This is known as an opt in form and is key to your overall online lead generating success

Real Estate Search Engine optimization Optimized Web Site information can help you get your real estate web site indexed by search engines faster.

However, key to this is the uniqueness and quality of your content. The more original it is the better your search engine rankings will be. Well written, unique content will get you noticed by human visitors and search engine spiders alike, while poorly written content is virtually assured to get you ignored.

Human beings are curious creatures. They will keep their eyes glued to their computer monitors if you post fresh, useful news frequently. Search engines are just as curious, but are also needy in that they need to provide good information their searchers or risk losing them to another search engine. So they need you, like you need them.

Summarily, these are just a few ideas about how you can have effective real estate lead, online marketing campaign. Making them a part of your online marketing efforts now can pay dividends in the future.

Visit Real Estate Marketing Talk for more information about Real Estate Agent Web Sites.

Written by Lanard Perry

Protect Yourself with a Home Inspection

2008-07-06T11:50:00.000+07:00

Home inspection plays a very important role in the real estate process. When you are buying or selling a home, you rely on a home inspector to provide an accurate and reliable inspection of a property. A home inspector will tell you about the condition of the home and help you avoid buying a home that needs major repairs. It is the perfect way to get an in-depth and impartial opinion of your next home before you buy it.

What to Expect

Typically, you will hire a home inspector either immediately before an offer is made on a home or as a contingency to a sale. Additionally, home inspections are ideal if you want to evaluate your home’s condition or diagnose potential problems before they become serious issues.
Home inspectors perform the following duties:

-Evaluate the physical condition of a property, including the structure, construction and mechanical systems.

-Identify the items that should be repaired or replaced.

-Estimate the remaining useful life of the major systems (such as electrical, plumbing, heating, air conditioning), equipment, structure, and finishes.

Although inspections are primarily visual, inspectors may use tape measures, survey instruments, metering devices, and other equipment, such as concrete strength measurers, to aid in their inspection. They keep a log of their work, take photographs, and file a formal report.

The inspection usually takes two or three hours (depending on the age and size of the home). You should be present so you can ask questions and learn about areas that need additional work. All of the findings will be presented in a formal report that details the condition of the home.

A Close Look

The main purpose of the home inspector is to provide an objective viewpoint on the condition of a specific home at the time of inspection. The inspector does not evaluate the cost or value of the property, but provides a close examination of the following:

Structural Components: Foundations, floors and walls.

Exterior Components: Siding paint, windows, decks, garage doors, etc.

Roofing: Coverings, flashings, chimneys, etc.

Plumbing: Piping, fixtures, faucets, water heating and fuel storage systems, etc.

Electrical: Wiring, main service panels, conductors, switches, receptacles, etc.

Heating: Equipment, safety controls, distribution systems, chimneys, etc.

Air Conditioning and Heat Pumps: Cooling and air-handling equipment, controls and ducting, etc.

Interior: Partitions, ceilings, floors, railings, doors and windows, etc.

Insulation and Ventilation: Attics, walls, floors, foundations, kitchen and bathrooms, etc.

They will additionally perform the following services (sometimes for an extra fee): mold sampling, radon testing, asbestos evaluation, pests/wood destroying organisms, carbon monoxide testing, lead testing, and more. These services are not always available.

Make sure to protect your investment. Get a home inspection before you buy your next home!

http://www.realestatelicense.com
http://www.homeinspectioncourse.com

Heather Brunson is a lead marketing writer for Allied Schools. She has a B.A. in Journalism with an emphasis on public relations. She has additional experience in technical writing.

Bulgarian Market Slows But Prospects Good

2008-07-06T11:49:00.000+07:00

New research from a leading British property investment firm suggests that property price increases in Bulgaria have slowed. The report by UK-based Assetz shows annual price rises dropped from a nationwide average of 36% in 2005 to 17.8% for the same period this year. The company partly attributed this to an over-supply of new properties in the most popular areas, such as the mountain resort of Bansko and Sunny Beach on the Black Sea coast, which have experienced an unprecedented building boom. Indeed, property consultants Colliers International report an amazing 152% jump in the number of new properties available in Bansko since June 2005, with 22,500 units in various stages of development in the coastal resorts.

Despite the slowing of price increases, and the end of dramatic over-night returns, investors continue to view Bulgarian property as a good long-term investment due to the countrys forthcoming entry into the EU and its growing popularity as a tourist destination. Investor confidence in the market was illustrated by the entry of several large international players, with Deutsche Bank recently announcing investments of 65 million in two residential projects in Sofia, while the US-based real estate franchise Century 21 unveiled plans to open up to 70 offices in the country over the next two years.

Stuart Law, managing director of Assetz comments: Bulgaria is facing a period of readjustment after huge initial foreign investment. While longer-term investors are still set to benefit over the next five to ten years, as low cost property continues to attract holiday home buyers, there are no longer instant returns.

Dominic Whiting is a journalist and publisher of the Buying in Property Guides. www.buyinginguides.info

Real Estate Market Statistics in California

2008-07-06T11:45:00.000+07:00

How would you like to own your very own piece of Golden State property? Real estate in California can fluctuate a lot. It tends to be pricey in most parts of the state due to the high demand for property there.

The California real estate market is one that is watched by people from all over the world. Many people want to have their own opportunity to own a piece of the great state of California. The problem is that nice land or property is not readily available in California. If it is, the price is very steep. There are also many popular overpopulated or polluted areas of the state.

Where the Market Stands

To understand where the market stands, you need to realize that there are different parts to the state of California. Such a big state is going to have lots of different types of property and real estate. There has recently been a steep increase in residential foreclosures in California. Residential foreclosure activity in California surged to its highest level in more than four years last quarter, the result of slower home sales and flattening prices. This could mean great opportunities for someone looking to break in to the real estate market in California.

Bay Area home prices fell on a year-over-year basis for the first time in more than four years last month. Sales were at their lowest level in five years. A total of 42,450 new and resale houses and condos were sold statewide last month. That is down 14.8 percent from 49,800 for August and down 28.8 percent from a 59,600 for September 2005.

Does this mean that fewer people are buying real estate or just that there are fewer available since they are all bought up? Its likely a bit of both. You will need to stay up t date with the market to see how things continue to change.

Keeping Up to Date

What is happening in the real estate market this month? How can you find out where the real estate prices are at any given time? How can you learn the value and worth of a particular Californian property?

There are easy ways for you to stay up to date on what is happening in California real estate even if you live someplace else in the world. There are websites online that show you regularly updated figures and statistics. This is a great way to stay in touch with what is going on in the Californian real estate market. You can even set up one of these pages as your home page, create an RSS feed on your own site or even have the figures and data sent to your mobile device to stay up to date no matter where you are.

Written by Kevin Ray Hart
To view homes for sale visit QuickPickProperty.com

What You Need To Know To Stop Foreclosure on Your Home

2008-07-06T11:44:00.000+07:00

Understanding how to stop foreclosure is essential, especially if you find yourself unable to make mortgage payments. The faster you act when facing financial problems, the easier it will be to stop foreclosure homes. The longer you are in denial, the fewer options you will have.

Even if you have bad credit, if your home has a lot of equity you may be able to get a refinance home loan package. If you can borrow enough money on a new home loan to pay off your mortgage, arrears, and by costs, you canstop foreclosure.

In most states, the law stipulates that if you pay your arrears in full, your lender must stop foreclosure. If you don’t owe much in arrears, this is a useful option to keep in mind, especially if you have some way of raising the funds.

You and your creditor may be able to come to some sort of agreement to stop foreclosure. There are several ways to do this:

You can choose to let a third party negotiate for the home loan to be settled for less than the original amount. A new loan is arranged to pay the lender the late payments and the various transaction fees that have accrued.

If you are not very behind, your lender may be convinced to temporarily lower your monthly payments, your interest, or bywise make repayment easier for you. A professional stop foreclosure negotiator may be able to help you accomplish this and stop foreclosure on your home.

If you can, arrange with your lender to pay as much of your arrears as possible up front. Pay the rest in agreed-upon monthly increments in addition to regular payments. For this to work, you need a down payment and proof of income. However, most lenders will happily accept this agreement and stop foreclosure proceedings.

You can try forbearance. In this situation, the creditor agrees to stop foreclosures proceedings and legal action. In exchange, the debtor must agree to pay a specific sum of money, make property repairs, or possibly put the property up for sale.

http://www.foreclosuredeals.com/stopforeclosure.html

8 Essential SEO techniques

2008-07-05T00:33:00.001+07:00

1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it’s own title tag.

2) ALT Tags - ALT tags were meant to be for text browsers because the images didn’t show in text browsers and the ATL tags would tell the visitor what it’s about. You should put your main keyword(s) in the ALT tags, but don’t over do it because you could get dropped in the results or even worse banned for life!

3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).

4) Keyword Density - This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don’t over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.

5) Page Size - Your web page’s speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.

6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that’s related to your market and link them out to other related content on your site. Try to get 200 web pages or more.

7) Web Site Design - This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today’s leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.

8) Insite Cross Linking - This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

Matt Colyer is the owner of the Superior Webmaster. He also is a php, CGI and ASP developer

Google's PageRank Explained and how to make the most of it

2007-10-02T21:09:00.001+07:00

What is PageRank?
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it.

How important each vote is taken into account when a page's PageRank is calculated. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.
From here on in, we'll occasionally refer to PageRank as "PR".

Notes:Not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google. They rightly figure that webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalized sites. So be careful which sites you link to. If a site has PR0, it is usually a penalty, and it would be unwise to link to it.

How is PageRank calculated?
To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren't telling us what it is. It doesn't matter though, as this equation is good enough.

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

We can think of it in a simpler way:-

a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)

"share" = the linking page's PageRank divided by the number of outbound links on the page.

A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to.

From this, we could conclude that a link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.

If the PageRank value differences between PR1, PR2,.....PR10 were equal then that conclusion would hold up, but many people believe that the values between PR1 and PR10 (the maximum) are set on a logarithmic scale, and there is very good reason for believing it. Nobody outside Google knows for sure one way or the other, but the chances are high that the scale is logarithmic, or similar. If so, it means that it takes a lot more additional PageRank for a page to move up to the next PageRank level that it did to move up from the previous PageRank level. The result is that it reverses the previous conclusion, so that a link from a PR8 page that has lots of outbound links is worth more than a link from a PR4 page that has only a few outbound links.
Whichever scale Google uses, we can be sure of one thing. A link from another site increases our site's PageRank. Just remember to avoid links from link farms.

Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value that it is voting. The page doing the voting doesn't give away its PageRank and end up with nothing. It isn't a transfer of PageRank. It is simply a vote according to the page's PageRank value. It's like a shareholders meeting where each shareholder votes according to the number of shares held, but the shares themselves aren't given away. Even so, pages do lose some PageRank indirectly, as we'll see later.

Ok so far? Good. Now we'll look at how the calculations are actually done.

For a page's calculation, its existing PageRank (if it has any) is abandoned completely and a fresh calculation is done where the page relies solely on the PageRank "voted" for it by its current inbound links, which may have changed since the last time the page's PageRank was calculated.

The equation shows clearly how a page's PageRank is arrived at. But what isn't immediately obvious is that it can't work if the calculation is done just once. Suppose we have 2 pages, A and B, which link to each other, and neither have any other links of any kind. This is what happens:-

Step 1: Calculate page A's PageRank from the value of its inbound links
Page A now has a new PageRank value. The calculation used the value of the inbound link from page B. But page B has an inbound link (from page A) and its new PageRank value hasn't been worked out yet, so page A's new PageRank value is based on inaccurate data and can't be accurate.

Step 2: Calculate page B's PageRank from the value of its inbound links
Page B now has a new PageRank value, but it can't be accurate because the calculation used the new PageRank value of the inbound link from page A, which is inaccurate.

It's a Catch 22 situation. We can't work out A's PageRank until we know B's PageRank, and we can't work out B's PageRank until we know A's PageRank.

Now that both pages have newly calculated PageRank values, can't we just run the calculations again to arrive at accurate values? No. We can run the calculations again using the new values and the results will be more accurate, but we will always be using inaccurate values for the calculations, so the results will always be inaccurate.

The problem is overcome by repeating the calculations many times. Each time produces slightly more accurate values. In fact, total accuracy can never be achieved because the calculations are always based on inaccurate values. 40 to 50 iterations are sufficient to reach a point where any further iterations wouldn't produce enough of a change to the values to matter. This is precisiely what Google does at each update, and it's the reason why the updates take so long.

One thing to bear in mind is that the results we get from the calculations are proportions. The figures must then be set against a scale (known only to Google) to arrive at each page's actual PageRank. Even so, we can use the calculations to channel the PageRank within a site around its pages so that certain pages receive a higher proportion of it than others.

NOTE: You may come across explanations of PageRank where the same equation is stated but the result of each iteration of the calculation is added to the page's existing PageRank. The new value (result + existing PageRank) is then used when sharing PageRank with other pages. These explanations are wrong for the following reasons:-

1. They quote the same, published equation - but then change it
from PR(A) = (1-d) + d(......) to PR(A) = PR(A) + (1-d) + d(......)
It isn't correct, and it isn't necessary.

2. We will be looking at how to organize links so that certain pages end up with a larger proportion of the PageRank than others. Adding to the page's existing PageRank through the iterations produces different proportions than when the equation is used as published. Since the addition is not a part of the published equation, the results are wrong and the proportioning isn't accurate.

According to the published equation, the page being calculated starts from scratch at each iteration. It relies solely on its inbound links. The 'add to the existing PageRank' idea doesn't do that, so its results are necessarily wrong.

Internal linking
Fact: A website has a maximum amount of PageRank that is distributed between its pages by internal links.
The maximum PageRank in a site equals the number of pages in the site * 1. The maximum is increased by inbound links from other sites and decreased by outbound links to other sites. We are talking about the overall PageRank in the site and not the PageRank of any individual page. You don't have to take my word for it. You can reach the same conclusion by using a pencil and paper and the equation.

Fact: The maximum amount of PageRank in a site increases as the number of pages in the site increases.
The more pages that a site has, the more PageRank it has. Again, by using a pencil and paper and the equation, you can come to the same conclusion. Bear in mind that the only pages that count are the ones that Google knows about.

Fact: By linking poorly, it is possible to fail to reach the site's maximum PageRank, but it is not possible to exceed it.

Poor internal linkages can cause a site to fall short of its maximum but no kind of internal link structure can cause a site to exceed it. The only way to increase the maximum is to add more inbound links and/or increase the number of pages in the site.

Cautions: Whilst I thoroughly recommend creating and adding new pages to increase a site's total PageRank so that it can be channeled to specific pages, there are certain types of pages that should not be added. These are pages that are all identical or very nearly identical and are known as cookie-cutters. Google considers them to be spam and they can trigger an alarm that causes the pages, and possibly the entire site, to be penalized. Pages full of good content are a must.

Website Optimization Glossary of Terms

2007-10-01T23:29:00.001+07:00

ALT tags: The HTML tags describing an image that appears when the mouse is rolled over the image on a Web page. Helpful for people who view pages in text-only mode. Some search engines look for keywords in ALT tags.

Boolean search: A search formed by joining simple terms with AND, OR and NOT for the purpose of limiting or qualifying the search. If you search information on salmon fishing in Alaska, and your search also brings back information on trout fishing and diving in Alaska, the Boolean search "salmon AND fishing AND Alaska NOT diving" can narrow your search focus.

Click through: User action that requires clicking on a link in a search engine results page to visit an indexed site. Also refers to clicking on a Web page, banner ad, or email message link.
Client: When a computer interacts with a network (e.g., logging on to the Internet) it becomes the "client" of the "server" computer hosting the files on that network.

ALT tags: The HTML tags describing an image that appears when the mouse is rolled over the image on a Web page. Helpful for people who view pages in text-only mode. Some search engines look for keywords in ALT tags.

Boolean search: A search formed by joining simple terms with AND, OR and NOT for the purpose of limiting or qualifying the search. If you search information on salmon fishing in Alaska, and your search also brings back information on trout fishing and diving in Alaska, the Boolean search "salmon AND fishing AND Alaska NOT diving" can narrow your search focus.

Click through: User action that requires clicking on a link in a search engine results page to visit an indexed site. Also refers to clicking on a Web page, banner ad, or email message link.
Client: When a computer interacts with a network (e.g., logging on to the Internet) it becomes the "client" of the "server" computer hosting the files on that network.

Cloaking: The hiding of page content. Involves providing one page for a search engine or directory and a different page for other user agents at the same URL. Legitimate method for stopping page thieves from stealing optimized pages, but frowned upon by some search engines resulting in penalties.

Comment tags: This HTML tag is used to insert comments that won't be viewed by users into your pages. Some search engines read comment tags, which can include keyword text and descriptions. Comment tags are also used to hide javascript code from non-compliant browsers.

Crawler: A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or spider.

Description: Descriptive text summarizing a Web page and displayed with the page title and URL when the page appears as the result of a user query on a search engine or directory. Some search engines use the description in the description meta tag, others generate their own description from text on the page. Directories often use text provided at registration.

Description tags: A meta tag that allows the author to control the text of the summary displayed when the page appears in search engine results. Some search engines respond to this information, others ignore it.
Directory: A server or a collection of servers dedicated to indexing Internet Web pages, returning lists of pages matching user queries. Directories use human editors to review and categorize sites for acceptance and are compiled manually by user submission (examples: Yahoo!, LookSmart).

Domain: A sub-set of Internet addresses. Domains are hierarchical, lower-level domains often refer to specific Web sites within a top-level domain. The distinguishing part of the address appears at the end. Example of top-level domains: .com, .edu, .gov, .org (subdividing addresses into areas of use). There are also numerous geographic top-level domains: .ar, .ca, .fr, .ro (referring to specific countries).

Doorway page: A Web page submitted to individual search engine spiders to meet specific relevancy algorithms. The doorway page presents information to the spider while obscuring it from human viewers. The purpose of doorway pages is to present the spider with the format it needs for optimum rankings while presenting a more appropriate version to human viewers. It's also a way for Webmasters to avoid publicly disclosing placement tactics. The use of doorway pages customizes submission to each individual search engine. Also known as gateway pages, bridge pages, entry pages, portals or portal pages.

Dynamic content: Web page content that changes or is changed automatically based on database content or user information. You can usually spot dynamic sites when the URL ends with .asp, .cfm, .cgi or .shtml, but it's also possible to serve dynamic content with standard static pages (.htm or .html). Many search engines index dynamic content, but some don't if there's a "?" character in the URL.
Document: An item of information that users want to retrieve. It could be a text file, a Web page, a newsgroup posting, a picture, etc.

Heading tags: This HTML tag contains the headings or subtitles visible on a page. Your headings provide a summary of page content and ideally should contain strategic keywords to be read by search engine spiders.
Index: The component of a search engine or directory used for data storage, update and retrieval (i.e., the database).

Indexing: The process of converting a collection of data into a database suitable for easy search and retrieval.
Information Retrieval: The study of systems for indexing, searching, and recalling data, particularly text or other unstructured forms.

Keyword search: A search for documents containing one or more words specified by a user in a search engine text box.

Keywords tag: A meta tag that allows the author to emphasize the importance of strategic words and phrases used within a Web page. Some search engines respond to this information, others ignore it. Don't use quotes around keywords or key phrases.

Link Popularity: Link Popularity refers to the number of sites that link to your web pages from various search engines such as Google, MSN, HotBot, etc. Many search engines use Link Popularity as a factor for determining page rank.

Log File: A file maintained on a server showing where all files accessed are stored. Log file analysis reveals the visitors to your site, where they came from, and which queries were used to access your site. WebTrends is an example of log file analysis software.

Manual Submission: The process of submitting Websites or Web pages to search engines and directories for inclusion in their databases using specific guidelines unique to each index.

Meta Search Engine: A server that passes queries on to many search engines and directories, then summarizes the results. Ask Jeeves, Dogpile, Metacrawler, Metafind and Metasearch are meta search engines.
Meta tags: Information placed in the HTML header of a Web page, providing information that is not visible to browsers. The most common meta tags relevant to search engines are keyword and description tags.

Keyphrase search: A search for documents containing an exact sentence or phrase specified by a user in a search engine text box.

Query: A word, phrase or group of words characterizing the information a user seeks from search engines and directories. The search engine subsequently locates Web pages to match the query.

Referrer: The URL of the Web page from which a visitor came, as indicated by a server's referrer log file. If a visitor comes directly from a search engine listing, the query used to find the page will usually be encoded in the referrer URL, making it possible to see which keywords are bringing in visitors.

Registration: The process of requesting a search engine or directory to index a new Web page or Web site.

Relevance: A subjective measure of how well a document satisfies the user's information need. Ideally, your search tool should retrieve all of the documents relevant to your search. However, this is subjective and difficult to quantify.

Relevancy Algorithm: The method used by search engines and directories to match the keywords in a query with the content of all the Web pages in their database so the Web pages found can be suitably ranked in the query results. Each search engine and directory uses a different algorithm and frequently changes this formula to improve relevancy.

Relevancy: The degree to which a document or Web page provides the information the user is looking for, in terms of user needs.

Re-submission: Repeating the search engine registration process one or more times for the same page or Website. This is regarded with suspicion by search engines because it can be indicative of spamming techniques. Some search engines will de-list sites for repeated re-submission. Others limit the number of submissions of the same page in a 24 hour period. Occasional re-submission of changed pages is usually not a problem.

Robot: Any browser program that follows hypertext links and accesses Web pages but is not directly under human control. Example: search engine spiders, the harvesting software programs that extract e-mail addresses or other data from Web pages.

Search Engine: A search engine is a searchable online database of internet resources. It has several

components: search engine software, spider software, an index (database), and a relevancy algorithm (rules for ranking). The search engine software consists of a server or a collection of servers dedicated to indexing Internet Web pages, storing the results and returning lists of pages to match user queries. The spidering software constantly crawls the Web collecting Web page data for the index. The index is a database for storing the data. The relevancy algorithm determines how to rank queries. Examples of major search engines are Google, AOL, MSN and Lycos, etc.. Examples of major directories are Yahoo!, LookSmart and ODP.

Search String: Search strings or terms are the words entered by users into a search engine or directory to locate needed information.

Search Term: A single word or group of words used in a search engine document query. It also refers to the strategic keywords used to optimize Web page content.

Server: A powerful computer that holds data to be shared over a network. Can be used to store critical data for retrieval. A server also acts the communications gateway between many computers connected to it, responding to requests for information from client computers. On the Internet, all Web pages are held on servers. This includes search engine and directory data accessible from the Internet. Typically, the computers running the server software are dedicated to that purpose.

Spamdexing: The alteration or creation of a document with intent to deceive an electronic catalog or filing system. Any technique that increases the potential positioning of a site at the expense of the quality of the search engine's database is regarded as spamdexing, also referred to as spamming or spoofing.
Spider: A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.

Stop Word: Words ignored in a query because they are so commonly used that they can't contribute to relevancy. Includes conjunctions, prepositions, and articles such as and, to and a.

Title: The text contained within HTML title tags, which is not visible to users and not to be confused with headers on the page which are visible and can be similar to the title tag text.

Title tag: An HTML tag with text describing a specific Web page (but not visually displayed on the page). The title tag should contain strategic keywords for the page and be constructed following specific guidelines. The title tag is important because it usually becomes the text link to the page found in search engine listings, and because search engines pay special attention to the title text when indexing pages.

Traffic: The number of visitors to a Web page or Website. Refers to the number of visitors, hits, page accesses, etc., over a given time period. As a general term, it describes data traveling around the Internet.

Unique Visitor: A real visitor to a Website (versus a visit by a search engine robot). Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses (the page accesses are all associated with the same IP address).

URL: Universal Resource Locator. An address that can specify any Internet resource uniquely. The beginning of the address indicates the type of resource: http: for Web pages, ftp: for file transfers or mailto: for e-mail addresses. The hiding of page content. Involves providing one page for a search engine or directory and a different page for other user agents at the same URL. Legitimate method for stopping page thieves from stealing optimized pages, but frowned upon by some search engines resulting in penalties.

Comment tags: This HTML tag is used to insert comments that won't be viewed by users into your pages. Some search engines read comment tags, which can include keyword text and descriptions. Comment tags are also used to hide javascript code from non-compliant browsers.

Crawler: A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or spider.

Description: Descriptive text summarizing a Web page and displayed with the page title and URL when the page appears as the result of a user query on a search engine or directory. Some search engines use the description in the description meta tag, others generate their own description from text on the page. Directories often use text provided at registration.

Description tags: A meta tag that allows the author to control the text of the summary displayed when the page appears in search engine results. Some search engines respond to this information, others ignore it.
Directory: A server or a collection of servers dedicated to indexing Internet Web pages, returning lists of pages matching user queries. Directories use human editors to review and categorize sites for acceptance and are compiled manually by user submission (examples: Yahoo!, LookSmart).

Domain: A sub-set of Internet addresses. Domains are hierarchical, lower-level domains often refer to specific Web sites within a top-level domain. The distinguishing part of the address appears at the end. Example of top-level domains: .com, .edu, .gov, .org (subdividing addresses into areas of use). There are also numerous geographic top-level domains: .ar, .ca, .fr, .ro (referring to specific countries).

Doorway page: A Web page submitted to individual search engine spiders to meet specific relevancy algorithms. The doorway page presents information to the spider while obscuring it from human viewers. The purpose of doorway pages is to present the spider with the format it needs for optimum rankings while presenting a more appropriate version to human viewers. It's also a way for Webmasters to avoid publicly disclosing placement tactics. The use of doorway pages customizes submission to each individual search engine. Also known as gateway pages, bridge pages, entry pages, portals or portal pages.

Dynamic content: Web page content that changes or is changed automatically based on database content or user information. You can usually spot dynamic sites when the URL ends with .asp, .cfm, .cgi or .shtml, but it's also possible to serve dynamic content with standard static pages (.htm or .html). Many search engines index dynamic content, but some don't if there's a "?" character in the URL.

Document: An item of information that users want to retrieve. It could be a text file, a Web page, a newsgroup posting, a picture, etc.

Heading tags: This HTML tag contains the headings or subtitles visible on a page. Your headings provide a summary of page content and ideally should contain strategic keywords to be read by search engine spiders.
Index: The component of a search engine or directory used for data storage, update and retrieval (i.e., the database).

Indexing: The process of converting a collection of data into a database suitable for easy search and retrieval.
Information Retrieval: The study of systems for indexing, searching, and recalling data, particularly text or other unstructured forms.

Keyword search: A search for documents containing one or more words specified by a user in a search engine text box.

Keywords tag: A meta tag that allows the author to emphasize the importance of strategic words and phrases used within a Web page. Some search engines respond to this information, others ignore it. Don't use quotes around keywords or key phrases.

Link Popularity: Link Popularity refers to the number of sites that link to your web pages from various search engines such as Google, MSN, HotBot, etc. Many search engines use Link Popularity as a factor for determining page rank.

Log File: A file maintained on a server showing where all files accessed are stored. Log file analysis reveals the visitors to your site, where they came from, and which queries were used to access your site. WebTrends is an example of log file analysis software.

Manual Submission: The process of submitting Websites or Web pages to search engines and directories for inclusion in their databases using specific guidelines unique to each index.

Meta Search Engine: A server that passes queries on to many search engines and directories, then summarizes the results. Ask Jeeves, Dogpile, Metacrawler, Metafind and Metasearch are meta search engines.
Meta tags: Information placed in the HTML header of a Web page, providing information that is not visible to browsers. The most common meta tags relevant to search engines are keyword and description tags.

Keyphrase search: A search for documents containing an exact sentence or phrase specified by a user in a search engine text box.

Query: A word, phrase or group of words characterizing the information a user seeks from search engines and directories. The search engine subsequently locates Web pages to match the query.

Referrer: The URL of the Web page from which a visitor came, as indicated by a server's referrer log file. If a visitor comes directly from a search engine listing, the query used to find the page will usually be encoded in the referrer URL, making it possible to see which keywords are bringing in visitors.

Registration: The process of requesting a search engine or directory to index a new Web page or Web site.

Relevance: A subjective measure of how well a document satisfies the user's information need. Ideally, your search tool should retrieve all of the documents relevant to your search. However, this is subjective and difficult to quantify.

Relevancy Algorithm: The method used by search engines and directories to match the keywords in a query with the content of all the Web pages in their database so the Web pages found can be suitably ranked in the query results. Each search engine and directory uses a different algorithm and frequently changes this formula to improve relevancy.

Relevancy: The degree to which a document or Web page provides the information the user is looking for, in terms of user needs.

Re-submission: Repeating the search engine registration process one or more times for the same page or Website. This is regarded with suspicion by search engines because it can be indicative of spamming techniques. Some search engines will de-list sites for repeated re-submission. Others limit the number of submissions of the same page in a 24 hour period. Occasional re-submission of changed pages is usually not a problem.

Robot: Any browser program that follows hypertext links and accesses Web pages but is not directly under human control. Example: search engine spiders, the harvesting software programs that extract e-mail addresses or other data from Web pages.

Search Engine: A search engine is a searchable online database of internet resources. It has several

components: search engine software, spider software, an index (database), and a relevancy algorithm (rules for ranking). The search engine software consists of a server or a collection of servers dedicated to indexing Internet Web pages, storing the results and returning lists of pages to match user queries. The spidering software constantly crawls the Web collecting Web page data for the index. The index is a database for storing the data. The relevancy algorithm determines how to rank queries. Examples of major search engines are Google, AOL, MSN and Lycos, etc.. Examples of major directories are Yahoo!, LookSmart and ODP.

Search String: Search strings or terms are the words entered by users into a search engine or directory to locate needed information.

Search Term: A single word or group of words used in a search engine document query. It also refers to the strategic keywords used to optimize Web page content.

Server: A powerful computer that holds data to be shared over a network. Can be used to store critical data for retrieval. A server also acts the communications gateway between many computers connected to it, responding to requests for information from client computers. On the Internet, all Web pages are held on servers. This includes search engine and directory data accessible from the Internet. Typically, the computers running the server software are dedicated to that purpose.

Spamdexing: The alteration or creation of a document with intent to deceive an electronic catalog or filing system. Any technique that increases the potential positioning of a site at the expense of the quality of the search engine's database is regarded as spamdexing, also referred to as spamming or spoofing.

Spider: A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.

Stop Word: Words ignored in a query because they are so commonly used that they can't contribute to relevancy. Includes conjunctions, prepositions, and articles such as and, to and a.

Title: The text contained within HTML title tags, which is not visible to users and not to be confused with headers on the page which are visible and can be similar to the title tag text.

Title tag: An HTML tag with text describing a specific Web page (but not visually displayed on the page). The title tag should contain strategic keywords for the page and be constructed following specific guidelines. The title tag is important because it usually becomes the text link to the page found in search engine listings, and because search engines pay special attention to the title text when indexing pages.

Traffic: The number of visitors to a Web page or Website. Refers to the number of visitors, hits, page accesses, etc., over a given time period. As a general term, it describes data traveling around the Internet.
Unique Visitor: A real visitor to a Website (versus a visit by a search engine robot). Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses (the page accesses are all associated with the same IP address).

URL: Universal Resource Locator. An address that can specify any Internet resource uniquely. The beginning of the address indicates the type of resource: http: for Web pages, ftp: for file transfers or mailto: for e-mail addresses.